Syed Hanafi Syed Hassan
Founder, CEO, Learning and Performance Senior Consultant
HRD Corp Accredited Trainer, PLF(Mastery), VLC, TAE 04 (AIM, Aust.) MIM-CPFM, MIM-CPT/HRDF, MMIM
Syed Hanafi Syed Hassan is Founder and CEO of Samara Management Solutions Sdn Bhd and also the Learning and Performance Senior Consultant, specializing in management training and consultancy.
With 38 years of experience across airlines, tourism, corporate sectors, and education, he has developed a diverse expertise in personal development, management, and leadership. As an HRD Corp Accredited Learning Facilitator, he holds multiple certifications and an MBA focused on crisis management.
Recognized for his contributions to academia and awarded for teaching excellence, Syed is committed to empowering organizations and individuals for sustainable success. He welcomes opportunities for collaboration and connection to drive meaningful growth.
Certification
Syed Hanafi holds several notable certifications, including:
MIM/HRDF Certified Professional Trainer (CPT)
MIM/AWBT Certified Professional Facilitator Trainer
MIM/AWBT Certified Franchise Manager (CPFM)
Training and Assessment (AIM, Australia)
Virtual LearnCaster (VLC)
Corporate Secretary Certificate from Open University Malaysia (OUM)
Health and Safety Officer Certificate from the National Institute of Occupational Safety and Health (NIOSH, Malaysia)
His academic qualifications include:
Diploma in Management with Merit from the Malaysian Institute of Management, Malaysia
Bachelor of Business Administration from RMIT University, Australia
Postgraduate Diploma in Management from Staffordshire University, UK
MBA with Merit from Staffordshire University, UK, focusing on crisis management, change management, and business leadership
Over the past two decades, significant contributions have been made in the Middle East, Indonesia, and the Philippines. Work with esteemed organizations such as Malaysian Airlines, Saudi Arabian Airlines, Saudi Tourist & Travel Bureau Ltd, Garuda Indonesia, Sapura Group of Companies, and UEM Group highlights the ability to drive strategic improvements and leadership development. Contributions to academia have been made through institutions like the Malaysian Institute of Management, Royal Melbourne University of Technology (RMIT), University of Technology MARA (UiTM), and Yayasan UEM (UEM Group). Tailored training and consultancy services benefit a diverse range of industries, including government agencies, multinational corporations, GLCs, banks, and private companies.
Recognition and Contributions
Syed Hanafi is honored to have received several prestigious awards for teaching and training excellence, including the MIM Best Lecturer Award and multiple Training Excellence Awards from the Malaysian Institute of Management. A commitment to professional development is reflected in continuous contributions through part-time lecturing and the development of comprehensive learning frameworks and rigorously researched training materials.
Organizations Trained by Syed Hanafi Syed Hassan
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